Boulevard East – Avalon

Avalon recently celebrated the Grand Opening of its much anticipated Boulevard East (Phase II). The award-winning mixed-use project, which first opened in 2014, continues to grow and break through the glass ceiling of experience driven developments. Avalon offers the people of Alpharetta, Georgia not only the best retailers, shopping and dining options, but also has created a unique community-living option with its on site apartments, single family homes, townhouses and soon to be opened hotel and convention center.

The Boulevard East opening welcomed new retailers such as Apple, William Sonoma, Pottery Barn, Lucky, Brooks Brothers, several new eateries including Rumi’s Kitchen, MF Room, District III, Brine Seafood, and more. The latest expansion also brings a new 276-unit apartment complex named the Veranda and a 10-story office tower. Avalon isn’t stopping there – more is still to come.

Working with North American Properties on this project has been an exciting challenge for as we were tasked with managing all elements of Tenant store design. We created and deployed our cutting edge Digital Design Criteria Manual (DDCM) which governed design for the center, managed the design of each Tenant’s unique exterior storefront, presented approved storefront designs to the City of Alpharetta Zoning Design Review Board on behalf of each Tenant for fast-track approval, and reviewed interior layout design in addition to Tenant signage packages. The team’s hard work enabled us to open more than 25 new high-end Tenants at this stunning, one of a kind center.

If you want to learn more about Avalon and our work with North American Properties, check out our profile on Sheri Ross, Leasing Director.

Happy Holidays 2014

We wish you a Merry and Happy Christmas, Hanukkah, Kwanzaa, Pancha Ganapati, Newtonmas and/or Festivus. Thanks for sharing the year together. We look forward to sharing 2015 with our clients, advisors, friends, and colleagues.

Happy Birthday Us!

We are 1 year old today.  Help us celebrate.

Goodness gracious orange cupcakes are good.

It’s not everyday that you turn one.  It is a big deal and we are psyched out of our minds!  We’ve come a long way and done some cool things this year including adding new features to our already awesome Digital Design Criteria Manual (DDCM), creating a new innovative Specialty Leasing Merchant Information System, hiring amazing people (Jeremy, Tricia and Lisa – you are rockstars), and working with some of the industry’s best clients.  We are just getting started and have big plans for year two.
Check out the DDCM
A Million Thank You’s!
We want to thank all of our clients for trusting in our experience, talents and products; we couldn’t have made it without you.  Hear what they are saying about and our products:
Michael Davis, Sr. Development Director for North American Properties, said “The DDCM is a simple yet sophisticated tool to manage what is otherwise a document black hole.
Steve Myers, Director of Tenant Coordination of PDC who told us he likes that the “DDCM is a living and breathing document” and that updates are easy to make.

Skip Greeby, President of The Greeby Companies, Inc. said that the “DDCM is the future of retail” and his firm recommends using it on all of their projects.

Amy Hall, Sr. Director, Local Leasing for GK Development chose to develop their customized new Merchant Information System which they utilize across their entire portfolio of shopping centers.